Brandimage. Nov. 2009

Package concept for Duracell. I found that when the customer purchases batteries there is a lack of understanding what to choose, what kind of battery is useful for what device so on and so forth. My concept is designed to recycle the batteries with the package itself. And it can simply be mailed to US post office as it is. Kill two birds with one stone so battery won't harm the environment anymore... at least at Duracell we try.